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Philip Morris drew up plan for £1bn tobacco transition fund

Exclusive: firm accused of hypocrisy after talking to anti-tobacco MP about helping smokers switch products

Philip Morris International (PMI), one of the world’s biggest tobacco companies, drew up plans for a £1bn tobacco transition fund in the UK to be spent by local authorities and Public Health England on persuading smokers to give up cigarettes in favour of alternatives such as its “heat not burn” smokeless tobacco product, IQOS, leaked documents reveal.

The documents, obtained by the Guardian and Channel 4’s Dispatches programme, show PMI had discussions with a leading anti-tobacco MP about presenting a smoke-free bill proposing the fund to the House of Commons. If passed, the bill would have ended an advertising and marketing ban on IQOS and e-cigarettes.

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